Re-designing a traditional product from scratch
The relaunched product broke the prior version's revenue records at launch — a direct, attributable revenue outcome from a design-led strategic bet.
Business risk
A company that had invested in an operational pivot toward becoming a creative company — moving from buying IPs to developing them — needed to prove the team could break its own old assumptions.
Intervention
What began as a proof-of-concept intended to challenge executive assumptions became an organization-wide shift in product strategy, org design, and roadmap. The product was relaunched for a new target segment (casual mobile players).
Business outcome
The relaunched product broke the prior version’s revenue records at launch — a direct, attributable revenue outcome from a design-led strategic bet.