Design leadership and visual clarity · Montreal
I'm Alejandro. I've drawn to think since I was a kid. For twenty years I've brought that habit to product and design teams across the Americas and Europe, so people can see what they're building, and why.
Clear thinking pays dividends. The opposite is also true.
Building products
At a startup, a few shared visual models gave the product team back a good part of its week.
Read the caseBuilding teams
At a scale-up, product, marketing and experience became one team of seven.
Read the caseImproving the functions
At another, we brought agency work back in-house and the pipeline kept flowing.
Read the case
A framework built on years of practice and research.
After years of seeing clear thinking pay off, I am turning it into a visual language others can learn and use. The Shape of Work is the first part; more is coming.
Learn moreThis website demonstrates how I work with AI.
The rules for what I decide, what AI drafts, and what a script enforces — so nothing drifts.
Read how it worksA fixed-scope way to work with me before committing to anything.
A short survey, a map of your organization, and the two or three gaps that cost you the most.
See exactly what you getA design arc from art to science, with visual thinking as the thread.
I drew as a kid, turned to maths and science in my thirties, and still draw so product, engineering and finance can see the same system.
About Alejandro
Available for a mandate or a role.
Consulting or full-time leadership. Montreal or remote.