Visuals That Inform The Right Bets (Portfolio Analytics)
Higher precision in game design decisions and increased efficiency of design and user research investment across the portfolio.
Business risk
With 450+ games in the portfolio, leadership had no consistent framework to compare user behavior across products or benchmark design decisions — a blind spot for portfolio-level resource allocation.
Intervention
Led a data visualization initiative applying a vector-based model to normalize behavioral data across the full portfolio, producing a shared visual language for evaluating design performance.
Business outcome
Higher precision in game design decisions and increased efficiency of design and user research investment across the portfolio.